Whilst looking for research material on the web for a presentation about the web 2.0 phenomenon and social networking, I came across this advertisement about web 2.0 in the real world. I thought it was really different and put a new spin on this buzzword that’s got us all talking about it at the moment.

The creator Leo Bridle and his friends created the video as an advertisement for ‘The First Post’ an online daily magazine. The ad, which is approximately 59 seconds long, took over two weeks to plan and create using only digital still photos and compositing together, similar to stop motion.

Web 2.0 Advertisement (YouTube)

The First Post article on ‘Web 2.0 - The creation of a real-world advertisement’