Tourism Ireland – Plan your visit

Client: Tourism Ireland
Website: Discover Ireland
Services: User experience design, visual design, website development and ongoing support.

The Brief

Redevelop the ‘Plan your visit’ section of the website, improving the taxonomy, reducing and consolidate pages. In addition, design and build an interactive Route Planner for customers to work out all the available routes into Ireland – by air or by sea.

The Solution

We redeveloped the entire ‘Plan your visit’ section, looking closely at each of the pages. We discussed our recommendations with the client on where we could reduce and consolidate pages so that customers could find information more easily. We then produced wireframes for each of the pages and created key page designs where necessary.

Route Planner

We created a storyboard that outlined our ideas, which we created initial designs for. Once we had client approval these designs were then annotated describing the functionality, different states and behavior’s of the tool.

Check out the Route Planner on Discover Ireland: Route Planner.